Average Joe... He's Not Average

Not everyone is into a porn-sized package. Some people prefer to keep things a little more realistic, and that's where Average Joe comes in.  This line features dildos that are similar to what average men are.

It's been our experience at MUF that sometimes the eyes are bigger than the stomach.  Sure, the idea of a 10 inch dong sounds appealing, but the reality of it is not for the faint of heart.  That's a bigger than you think.  Men order them for their wives and girlfriends all the time.  And yes, we get calls from those men telling us the ladies thought there we nuts for choosing something so big.  Women, too, are quilty of ordering larger than necessary. We always tell our customers take out a ruler or meauring tape and really get an idea of size. Don't order more than you can eat. 

Don't get us wrong.  The desire for girth has kept us in business for a long time. Our point is bigger is not always the answer.  You might want to give the Average Joe a try.  You might really like him.

Check out Average Joe.

Joya 4U is here at Melrose Urban Female

We have just added a few new items to our store that come from a company called Joya.  We were particularly intriqued by their design and their philosophy. Like us, they are a women-owned company and   seem to share what we here at MUF feel.  For too long men have dominated the sex toy world in terms of design and packaging.  Women know what women and like and want.  Sorry men.  No fault of yours. 

The adult novelties market is one of the largest markets in the world. This huge market, dominated by men, is now in transition from a ‘similar product/similar quality’ arena into a ‘unique design/high-quality’ market. Moreover, this market is gradually becoming more and more mainstream. From a dark-sleazy market carrying mostly phallic products, to an open and esthetic market, carrying non-phallic design products that can be displayed everywhere.

Today's market has so few women creating adult materials and products - too few women in creative, professional or management roles.

JOYA™ 4U Ltd. is an enterprise of two women entrepreneurs, creating high-end, unique, innovative adult novelties, with outstanding designs and meticulous branding, designed to bring you pleasure.

JOYA’s philosophy is to design adult toys having a unique blend of style, ergonomics and psychology - with a wink to fashion.

Check out Joya products.

Joya Tulip



Rene Rofe Lingerie at Melrose Urban Female

We've dabbled a bit with what we call "sexy wearables" here at MUF, but we have never really been overly impressed with what our distributors had to offer us.  Design, quality and packaging matter to us.  As does the price.  We know our customers pretty well and having been looking for a line of lingerie that would be appealing to all concerned -- those wearing it and those looking at it. 

We are very excited about adding the Rene Rofe collection to our store.  It works for us, and we think it will work for you.  It's sexy and contemporary.  It looks great. And it's very affordable.  And it's wearable!

A little background on Rene Rofe.  20 years ago,  the company was started by Rene Rofe.  Back then the focus was on women's and girl's basic and fashion panties.  Their success with undies paved the way for expansion. They added bras, bra sets, camisoles and other daywear and sleepwear.

They have a showroom and design studio in New York on Madison Avenue.  In our book that's classy stuff.  Underwear from Target serves its purpose, but come on...every women should have something special.

Rene Rofe at Melrose Urban Female

The Sqweel Just Rolled Into Melrose Urban Female

Okay. Forget everything you thought you knew about sex toys and let us introduce something seriously unique! The Sqweel is a whopping 360 degree spinning wheel of 10 super-soft silicone tongues (yes. we did say tongues) that rotate at 3 toe-curling, sheet-clenching speeds. In other words, we are talkin' about minutes... wait! hours... wait! how about NEVER ENDING ORAL PLEASURE for lil ol' you.

The Sqweel, from Love Honey, comes in an attractive presentation tin (which doubles as a nifty storage container, for you resourceful types), a sample of Sliquid Organics Natural water-based lubricant and a handy little user guide. It takes 3 AAA batteries (not included), and did we already mention that it will give you NEVER ENDING oral pleasure? (Well. We figure that sorta thing is worth mentioning more than once...just sayin')

Price: $59.99

A word from the MUF Staff:  We could not wait to add The Sqweel to our store.  Believe or not, it was the husband of a staff member who came across it.  It's intriguing to both genders.  We are very excited about this addition and hope you will check it out.

Celebrate the Curve!

We all know it's a new year, in fact it's a new decade. And yes, everyone is determined to to get thin. We read "People" Magazine and watch "The Biggest Loser." How do people go from 4oo pounds to 150 in weeks?!

In a society that's determined to lose its curve and sharpen its edges, we have decided be contrary and embrace roundness by adding some plus size harnesses and corsets to our store.

POWER TO THE ROUND!

Divine Diva Plus Size Harness
Plus Size Harness & Dildo
Plus Crotchless Harness