Rene Rofe Lingerie at Melrose Urban Female

We've dabbled a bit with what we call "sexy wearables" here at MUF, but we have never really been overly impressed with what our distributors had to offer us.  Design, quality and packaging matter to us.  As does the price.  We know our customers pretty well and having been looking for a line of lingerie that would be appealing to all concerned -- those wearing it and those looking at it. 

We are very excited about adding the Rene Rofe collection to our store.  It works for us, and we think it will work for you.  It's sexy and contemporary.  It looks great. And it's very affordable.  And it's wearable!

A little background on Rene Rofe.  20 years ago,  the company was started by Rene Rofe.  Back then the focus was on women's and girl's basic and fashion panties.  Their success with undies paved the way for expansion. They added bras, bra sets, camisoles and other daywear and sleepwear.

They have a showroom and design studio in New York on Madison Avenue.  In our book that's classy stuff.  Underwear from Target serves its purpose, but come on...every women should have something special.

Rene Rofe at Melrose Urban Female